Steps To Develop A Successful Mobile App

Apps have become a common part of our lifestyle, thanks to smartphones that make them available at our fingertips. Since Apple launched their app store in 2008 and Google unrolled theirs a few months later, over 4 million apps have been developed. Apps are made for different uses ranging from service apps (Yelp, Amazon…) to stand alone chatting apps (WhatsApp, Messenger), games and file sharing apps among others.
Businesses have also picked up the trend of providing their own app to increase customer communication and leverage their branding efforts. In sophisticated places like Singapore, finding mobile app development services is as effortless as searching businesses on your favorite browser. However, not all mobile app development Singapore offers you come across will be desirable.
It is worth noting that about 1 in 4 apps are used only once in 6 months or so. There are various things to consider if you are to develop a successful mobile app. Otherwise, you will have an app that no one is looking forward to using. Here are the steps involved in developing a successful mobile app:

Step 1 – Brainstorming your mobile app

This is where you ponder all the why(s) and who(s). It involves analyzing the market and identifying the need for a mobile app. Why are you creating this app and who will use it. Identifying the demand before you start developing your app is very important. If you are developing a business app, consider what you want to achieve with the app and what your customers want.

You can always look into successful apps similar to the one you have in mind. Including some of the features and models used by successful apps is one step to developing a good mobile app. Identify any shortcomings and find a solution for them to boost your entrepreneurial edge especially if you plan to sell the app.
Think from the user/audience’s perspective and generate ideas that can be used to create a satisfying experience. If you are having challenges, you can always consider mobile app development Singapore offers for expert help.

Step 2 – Creating a SOW (statement of work)

A statement of work is very important when developing successful mobile apps. This step involves outlining all the details and processes involved in developing the mobile app. Make sure you capture all the areas as you will use the SOW as a guide on how to proceed with the development.
A good SOW should begin with defining the project goals and system architecture. From there, you should outline the control flow, describe all background tasks and have a database model. It is also important to include testing and debugging procedures as well as delivery methods.

Step 3 – Wireframes and UI (user interface)

A wireframe is more of a prototype of the mobile app you have in mind. Creating a wireframe will give you more insight into the operability of the app and identify areas where you need to improve. It also allows you to perform tasks with more confidence. There are several platforms that allow you to create app prototypes that you can then test on a mobile device to gauge how they perform.
User interface (UI) is another very important aspect when developing a mobile app. In fact, it is one of the most important elements in app design as it dictates how the final user will interact and perceive the app. Focus on usability, end user requirements, back-end environment, agile methods and security features.

Step 4 – Programming (language choice)

There are various programming languages available for developing mobile apps. You should choose a programming language suitable for the app you have in mind. Android developers prefer HTML5, JavaScript and CSS as they allow the development of cross-platform apps. IPhone developers on the other hand prefer Objective-C which is most compatible with their iOS platform. When choosing a language, keep in mind the platform (mobile device) that will be used as well as the end users.
Programming can be a daunting task only achievable by skilled developers. You can leave this part for the trained mobile app developers if you are not well skilled in the field of programming. Even with many app development platforms using GUI features that anyone can understand, some level of programming is still required if you want to develop a successful app.

Step 5 – Testing and debugging

You do not want to present an app with various problems and bugs. Vigorous and rigorous app testing is important to ensure the mobile app works according to the original plan and design. You will also increase the chances of your app being accepted by app stores. You can use the online tools and platforms available for testing mobile apps in real time.
Alpha and beta real time testing through emulation and simulation is the recommended way to perform tests on enterprise standard mobile apps. This will allow you to remove any existing bugs and get the best out of the app.

Step 6 – App submission

Both iPhone and android apps have standard procedures involved when presenting an app to the store. You must decide whether you want to provide the app by charging users a small fee, offer a free trial that is then converted to paid subscription or providing a free app (with ad placements and incentive in-app purchasing). It could also be a totally free app.
The tip here is to familiarize with all the terms and conditions including features used to monitor sales, reports and user reviews. The store will determine which format (APK or API) the app should be submitted in. once you have submitted the app, use the reviews to improve various functions. You should have a marketing strategy (like sponsoring ads) in place and prepare for future upgrades (versions) of the app. Offer your app in various platforms including your websites and blogs and also in popular app stores.


Developing a mobile app requires time and teamwork. Even the best programmers need a team of members to handle various aspects of the development and add insights/value into the process. This is why you should work with experts in the field especially if you are developing a business mobile app. The above steps will help you develop an app with higher chances of success. Make sure you get it right on every step including need identification. If you have no clear picture of the need (why) and market, then achieving success will be a big challenge.

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